This social-first explainer video breaks down the GRAMMY Awards’ Final Round voting process in a clear, engaging, and accessible way. Timed to launch the day voting opens, the video informs viewers that Final Round voting starts today, while walking through how Academy members participate in determining the GRAMMY winners.

Designed for a broad audience—including Recording Academy voting members, industry professionals, and curious music fans—the video simplifies a complex process into a fast-paced vertical format optimized for Instagram, TikTok, Facebook, and Threads. Through concise narration, dynamic pacing, and visual reinforcement, it explains what the Final Round is, who votes, and why this stage is so critical to Music’s Biggest Night.